WHAT ARE DRIFTING USERS IN PALZIN TRACK?

Drifting Users

Drifting Users are those who have users who have not performed any events in the past selected number of days in the filter( 1 day, 7 days, 14 days, 30 days ). These users ceases to engage with your application/website either by cancelling the subscription or by no longer actively using your platform.

Why Drifting Users: Understanding and building relationships with the drifting users are crucial for several reasons. By analyzing the factors that led them to stop engaging with your help, valuable insights can be gained. This knowledge can be utilized to identify areas for improvement, develop retention strategies, and optimize marketing efforts. Learning from the drifting users allows for the improvement of services and change in strategies to benefit business, fostering overall product success.