WHAT IS ACQUISITION IN PALZIN TRACK?

Acquisition

Acquisition plays an important role for the growth of any business and it acts as a great indicator of whether the users are liking or not liking your application/website. The acquisition cohort analysis helps to better understand about the users that are returning back to use your application/website.

Usage

In Palzin Track > Metrics > Acquisition we have the below component to help you.

• Today: Shows the number of users that have signed up to your application/website on present day.
• This Week: Shows the number of users that have signed up to your application/website in the ongoing week.
• This Month: Shows the number of users that have signed up to your application/website in the ongoing month.
• All Users: Shows the number of users that have signed up to your application/website till date.
• Acquisition Cohort Analysis: Divides the users based on the week they were acquired and records the number of users that are being active each week from that group. It helps to understand the behavior of the users and gives insights on number of weeks later the users were retained.
• New User: This chart shows the number of users on a particular day that signed up to your application/website. Select the required time period from the filter on the top right position of the chart.
• Latest 5 Users This Week: Shows the latest 5 users that signed up to your application/website. Click on the "View All Recent Users" to see the full list.