12, Feb 2024

WHAT IS WEB ANALYTICS IN PALZIN TRACK?

Web Analytics

Web analytics is the process of analyzing the behavior of visitors to a website. This involves tracking, reviewing and reporting data to measure web activity, including the use of a website and its components, such as webpages, images and videos.

Data collected through web analytics include views by country, referring sites, page views, device screen size and paths taken.

Usage

In Palzin Track > Metrics > Web Analytics we have the below component to help you.

  • Page Views: Shows the count of distinct pages that have been visited by the users on your website.
  • Unique Visitors: Shows the count of unique visitors on your website.
  • Views By Countries: Shows the count of the visitors based on their country.
  • Pages Visited: Shows the path of the pages viewed by the visitor with visitors count.
  • Most Popular Screen Size: Shows the percentage distribution based on the device which was used to access your website.
  • Referrers: Shows the count of website through which traffic was directed to your website.

Go Beyond the Metrics. Understand the Why.

Palzin Track reveals the human stories behind your data. Make user-centric decisions that drive growth.