11, Feb 2024


Why is employee experience important?

The importance of employee experience cannot be underestimated. It goes beyond just making customers happy; organizations need to prioritize the happiness and satisfaction of their employees as well. After all, employees are the most valuable assets of any company, and creating a positive work environment and company culture is crucial to their engagement and performance.

In today's rapidly changing society and economy, employee experience has become even more vital. Organizations are beginning to realize this and are dedicating entire roles and departments to focus on employee experience. This is because employee experience has a direct impact on engagement and performance.


Employee engagement refers to the relationship between employees and the organization. It is a crucial aspect of the employee experience and is closely tied to turnover rates and the level of effort employees put into their work. Improving employee engagement is a common goal for most companies as it directly affects their success.

Employees research

In today's job market, potential employees are proactive in researching companies before applying for a position. Websites like Glassdoor provide insights into what the employee experience is like at different organizations. A strong employee experience is essential to attract top talent, as negative reviews can deter potential candidates.


Research shows that a significant percentage of new employees leave companies within the first few months of starting their new jobs. This highlights the importance of a proper introduction to the company, particularly through effective onboarding processes. A positive onboarding experience can significantly impact an employee's desire to stay, their productivity, and their perception of the company culture.

Bottom line

Investing in employee experience can have a significant impact on an organization's bottom line. Studies have shown that companies with high scores on employee experience benchmarks have higher profits, revenues, and lower turnover rates compared to their counterparts. This clearly demonstrates that prioritizing employee experience is a worthwhile investment.

How to design a strong employee experience?

Designing a strong employee experience is critical for attracting and retaining great employees. It is essential to have a plan in place to manage the employee experience effectively. Whether you are starting from scratch or looking to improve your existing plan, here are some tips to guide you:

Determine your top priority

Identify the aspect of the employee experience that is most critical for your organization to focus on. This could be attracting/recruiting new employees or improving the exit experience for those leaving the company. Understanding your top priority will guide your efforts and resources.

Start capturing data

Collecting feedback is crucial for understanding and improving the employee experience. It may take time to gather enough data to identify patterns and trends, so it is recommended to focus on one aspect at a time, such as onboarding. Iterate and expand your data collection program as you gather more insights.

Build linkage

To have a comprehensive understanding of the employee lifecycle, integrate data from various sources. For example, using engagement survey data can help identify specific areas to focus on in exit surveys. Customize your surveys to address the root causes of any issues, rather than using generic questions.

Empower action

Employee experience surveys provide valuable information for improving the organization as a whole and individual employee experiences. Review both aggregate and detailed results to make necessary changes at an organizational level and identify areas that require additional support. Empower everyone, from managers to teams, to make small adjustments to enhance the employee experience.

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