27, Mar 2024



Decoding Event Tracking for SaaS Success

Event tracking is an essential tool for SaaS product owners on Palzin Track. It empowers you to understand user behavior, optimize the user experience (UX), and ultimately fuel growth. As a SaaS product owner, leveraging Palzin Track's event tracking capabilities to monitor various actions within your application is paramount for making data-driven decisions and taking your product to the next level.

Unveiling the Essential Events for SaaS Applications

Within a SaaS application, a multitude of events warrant tracking. These encompass user interactions like clicks and page views, alongside more intricate actions such as sign-ups, upgrades, and feature usage. Each event, meticulously tracked with Palzin Track, unlocks valuable insights into how users engage with your product and pinpoints areas for enhancement.

30 Must-Track Events and Their Properties for Discerning SaaS Product Owners

Palzin Track empowers you to effortlessly track a comprehensive range of events, including:

User Management

  1. User Registration (Properties: Email, Date Registered, Plan Type)
  2. Login (Properties: Username, Date and Time, IP Address)

Engagement & Usage

  1. Page View (Properties: URL, Referrer, Device Type)
  2. Feature Usage (Properties: Feature Name, Frequency, User ID)
  3. Trial Start (Properties: Start Date, Plan Type, Trial Duration)

Subscription & Revenue

  1. Subscription Upgrade (Properties: Plan Type (Previous and New), Date)
  2. Subscription Downgrade (Properties: Plan Type (Previous and New), Date)
  3. Payment Made (Properties: Amount, Payment Method, Date)
  4. Payment Failed (Properties: Error Message, Date)

Security & User Experience

  1. Password Reset (Properties: User ID, Date)
  2. File Upload (Properties: File Type, Size, User ID)
  3. File Download (Properties: File Name, User ID, Date)
  4. Account Deletion (Properties: User ID, Deletion Reason, Date)
  5. Error Occurrence (Properties: Error Message, Page URL, User ID)
  6. Settings Changed (Properties: Setting Name, User ID, Date)

Collaboration & Communication

  1. Invite Sent (Properties: Recipient Email, Sender ID, Date)
  2. Invite Accepted (Properties: Recipient Email, Sender ID, Date)
  3. Invite Rejected (Properties: Recipient Email, Sender ID, Date)
  4. Email Opened (Properties: Email Subject, Recipient ID, Date)
  5. Email Clicked (Properties: Email Subject, Link Clicked, Recipient ID)

User Feedback & Improvement

  1. Survey Response (Properties: Survey ID, Question Answers, User ID)
  2. Chat Initiated (Properties: User ID, Agent ID, Date)
  3. Chat Ended (Properties: User ID, Agent ID, Duration)
  4. Search Query (Properties: Search Term, Results Clicked, User ID)

Subscription Management

  1. Subscription Cancelled (Properties: Cancellation Reason, User ID, Date)

Product Development

  1. Feature Request Submitted (Properties: Request Description, User ID, Date)
  2. Feature Request Voted (Properties: Request ID, User ID, Vote Count)


  1. API Request (Properties: Endpoint, Request Type, User ID)
  2. Integration Added (Properties: Integration Name, User ID, Date)
  3. Integration Removed (Properties: Integration Name, User ID, Date)

Remember, you can leverage Palzin Track's robust segmentation capabilities to gain even deeper insights into user behavior based on specific user groups.

Selecting the Events that Matter Most

When choosing which events to track, prioritize those that directly impact user engagement, retention, and conversion rates. Focus on events aligned with your business goals, user journey, and the key metrics you aim to improve. Leverage Palzin Track's customizable dashboards and reports to visualize these metrics and make informed decisions.

Setting Up Event Properties/Tags with Palzin Track

Palzin Track offers a user-friendly interface for defining clear naming conventions for event properties/tags, ensuring consistency across your tracking implementation. Include essential information such as user identifiers, timestamps, and contextual details relevant to each event. Regularly revisit and refine your event properties/tags with Palzin Track to adapt to evolving business needs.

Best Practices for Event Tracking in SaaS Products with Palzin Track

By implementing these best practices alongside Palzin Track's event tracking features, you can ensure you're gathering the most valuable user data:

  1. Craft a Clear Strategy: Before diving into event tracking, establish your tracking goals and objectives with Palzin Track. What user behaviors do you want to understand? How will this data inform product decisions?

  2. Maintain Data Integrity: Regularly audit your tracking implementation within Palzin Track to confirm data accuracy and reliability. Ensure your events and properties are capturing the intended information.

  3. Prioritize User Privacy: Obtain user consent where necessary and adhere to data protection regulations like GDPR and CCPA. Palzin Track empowers you to comply with these regulations.

  4. Foster Team Collaboration: Involve product, engineering, and analytics teams throughout the event tracking process. This cross-functional approach ensures everyone is aligned on tracking goals and leverages the insights effectively.

  5. Continual Evaluation & Improvement: Don't set it and forget it! Regularly assess and optimize your event tracking strategy in Palzin Track based on user feedback and data analysis. As your product evolves, so should your event tracking.

By following these best practices and leveraging the power of Palzin Track's event tracking capabilities, you can gain a comprehensive understanding of user behavior within your SaaS application. This understanding fuels informed product decisions, fosters user engagement, and ultimately drives sustainable growth for your business.

Go Beyond the Metrics. Understand the Why.

Palzin Track reveals the human stories behind your data. Make user-centric decisions that drive growth.

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